5 Steps For An Excellent B2B Lead Generation Strategy

What Are Some Effective Lead Generation Email Templates?

If you’re a business whose clientele is other businesses, it’s always a good idea to put together a lead generation strategy that is effective. Turning those leads into paying customers will be the next hurdle that you need to clear. This guide will cover everything you need to know about how you can create a B2B lead generation strategy that will draw in those business owners as your qualified leads.

Whether it’s online services or offering physical items, you have something to offer that business owners are looking for. Ready to get started? Let’s dive right in.

1. Define your target audience

The first and most critical step is knowing your target audience. It’s important to define who that audience is so your marketing message is speaking to that group of people. As the old saying goes, “you speak to everyone, you help nobody”. As such, it is important to get a good idea who you want to offer your services to.

Let’s say you offer search engine optimization (SEO) services and you want to help with plumbing services. Now that you have a target audience, you can tailor your marketing messages that are aimed at plumbers who may be in need of your services. From there, you can create ads or even blog content.

Be sure to consider various factors such as the location, pain points, industry, and others. The deeper you dig, the better you’ll understand your market. From there, your marketing messages will seem like you’re reading your prospective client’s mind.

2. Create content that is compelling

Of course, content is king when it comes to B2B lead generation. You want to create high-quality, relevant content that will address your target audience’s needs. Once again, blog posts will be one of your best options. You could even offer video content as part of your strategy so you can demonstrate your product or service to your target audience.

Creating such content will position you as an authority in your industry. At the same time, your positioning can also attract prospects that may be interested in your services. Organic content is free to create on social media but you can also upload it to YouTube or on your own website.

3. Optimize your website for lead generation

If there is one place where your leads can be directed to, it’s your website. Your target audience may be typing in a service they are looking for that serves certain business owners like themselves. For example, it could be a plumber looking to get more traffic to their site. So they plug in the keyword “how do plumbers get more traffic to their site”.

Or it could be “seo services for plumbers” (assuming they are aware that seo services exist). It’s important to optimize your website using buyer intent keywords or questions your target audience might ask. You should also optimize your website for the purpose of making sure it’s mobile responsive and has clear and compelling CTAs. If they want to contact you, make sure you place contact forms where they can easily be found.

4. Leveraging social media platforms

In today’s digital age, a lot of people are using social media. Even more people are becoming aware of local businesses by way of platforms like Facebook, Instagram, or even Linkedin. Since you’re working with other businesses, LinkedIn could be your best shot at generating B2B leads.

You can publish content on the platform and even take advantage of their ad platform where you can create ads that only specific targets can see. For example, if you are targeting C-Level executives at companies with less than 100 employees, you can plug that into the ad dashboard. Those who fit the profile will see the ads, not everyone on LinkedIn.

Please note that social media is also a great way to build relationships with others. It will also give you a good opportunity to build bridges that will bring you business leads. Social media is more than just visibility and getting your content out there.

5. Use email marketing to your advantage

One of the best lead generation tools to this day continues to be email marketing. However, it won’t be as effective if you aren’t collecting emails. To do this, you can offer your potential leads something for free in exchange for their emails. Once they have subscribed, they are able to receive regular emails from you.

The frequency can be daily, every other day, or weekly. Emails should contain valuable, actionable information used to help solve a problem their target audience may be dealing with regularly. It may take time to warm up these leads before they become buyers. You should also end your emails with a call to action - allowing them the chance to do a certain thing like call you about your services, schedule a meeting, or whichever activity you need for them to do.

For example, if you’re offer a coaching service for businesses, one of your CTAs could be the following:

“Generating sales can be tough, but if you want to convert more leads into paying customers, let’s talk. Schedule a consultation call to see if you are a good fit for my coaching services”. Not quite the best message with a CTA, but you get the idea. Make sure they follow a link in your CTA that will lead them to complete that specific action.

Keep Track of Your Lead Generation Campaigns With Lead Arm

LeadArm is your tool for keeping your lead generation campaigns under closer watch. You can check your stats in real-time and see what’s working and what could improve. It’s always a good idea to keep track of your B2B leads while converting them into paying customers.

The lead generation process can be tough. But with LeadArm, you can be able to tell which ones may be closer to buying from you. To learn more about what this tool can do for you, contact LeadArm today and we’ll be happy to help you out.