Top 5 B2B Lead Generation Tools

In the modern era of B2B sales, companies have to work smarter to ensure they’ve got a healthy source of new leads. Lead generation campaigns seem simple on the surface, but there’s a lot that goes into a successful campaign.

While the strategy is important, so is the implementation. 

This is where B2B lead generation tools step in - they help capture leads automatically, leaving you to focus on the campaign itself without getting bogged down in pointless data input.

Here are our top picks for B2B lead generation tools that can be used in conjunction with one another as a robust lead machine!

How We Made Our Pick

Simplicity is key when choosing which B2B lead generation tools you’re going to use in your campaigns. You don’t want to spend too much time learning the ropes or doing any additional coding as your pick should be as user-friendly as possible.

The price is a significant ranking factor here as we understand the budgets can sometimes be tight. The last major consideration was the features themselves - if and how they help meet goals, perform as advertised, and so on.

With that out of the way, here are what we believe are the best B2B lead generation tools available in the market right now:

1. Driftlock

Capturing leads is very important, and with so many different sources it can get a bit challenging. We chose Driftlock as number one on this list simply because of its comprehensive nature - it’s more like a bunch of B2B lead generation tools in a single package.

You can capture, validate, and manage leads from your website and your chat. More importantly, you can do so for popular third-party sites like Facebook, Instagram, LinkedIn, Quora, and to keep up with the times, even TikTok!

You can also easily create lead generation forms for your website and send any leads to your CRM, Google Analytics, or your email system. 

Most importantly, this solution integrates with all the major platforms.

Pricing: basic features will cost you $49 a month, with additional features such as lead validation and deduplication, segmentation, and analysis available for $249 a month.

2. Leadfeeder

It sure sucks when people visit your website without contacting you or filling out a form. With Leadfeeder, you can lessen the blow by gaining insight into the companies that visit your website even if they don’t take any action.

It allows you to see which employee visited your site and provides you with their contact info so you can follow up with them even if they didn’t make an inquiry.

This tool is simple to use and easy to set up, and it even has a 14-day trial so you can put it through its paces before departing with your cash. 

Pricing: there is a free version that shows you up to 100 leads from the last seven days, while a premium version with no restrictions and extra bells and whistles costs $79 per month.

3. Hotjar

Are your landing pages underperforming? If only there was a way to see how the users are navigating them so you can optimize accordingly.

Enter Hotjar, a nifty optimization tool that helps you improve your landing pages through heat maps that reveal what your users are clicking on. Additionally, you also get scroll maps that measure the average fold on your landing page.

Pricing: the free plan gives you up to 1050 sessions a month and you’ll have to pay $32 a month to double the number of sessions, along with some extra filtering options. However, for $80 you get 500 daily sessions and a lot of useful features, with our favorite one being confusion and frustration signals which pinpoint exactly where you ‘’lost’’ your users.

4. Qualaroo

Research is everything, which is why we recommend Qualaroo, a tool that allows you to create customer surveys and collect data from leads right on your website.

Why this method of performing customer surveys is better than doing them via email, for example, is the context. Data captured through this tool might be more valuable because the user completed them while they were visiting your website.

For instance, you can target your customers based on specific actions, events, locations, cookies, or behavioral patterns. 

You can try it yourself since they offer a free trial.

Pricing: the barebones version costs $80 per month and offers one domain, limited targeting and questions. The premium version costs $160 and provides two domains and advanced questions and targeting.

5. LeadArm

Sending cold emails is still one of the best ways to generate leads. That’s why we decided to contribute to the long list of useful B2B lead generation tools by creating LeadArm.

Our tool allows you to automate the entire process of sending cold emails. You can identify the targets on the web by location and industry, at which point LeadArm automatically crawls through websites of potential leads and fills out their contact forms. 

Since the timing of cold emails determines the success of your lead generation campaign, we made it possible to schedule these emails.

Pricing: the free version offers industry and location targeting, as well as a limited number of form completions. The version that contains additional powerful features such as analytics and exclusion lists costs $79 a month.

Honorable Mention: SEMrush

Now, we understand if you have no idea why SEMrush is on the list since it’s mainly used for keyword research. This tool can do so much more than just SEO, which is why we included it as an honorable mention in the list of best B2B lead generation tools.

You can combine it with Google Analytics, and conduct on-site audits and health checks to identify any technical SEO issues. 

If you didn’t know, you can also use SEMrush to monitor and execute PPC campaigns, and schedule social media posts.

The price: there is a free trial, but you’ll have to pay for one of the premium packages with the cheapest one going for $119.

Everything You Need to Generate Leads

You may have the best strategy but if you cannot execute it, you’ll just lose time and resources banging your head against the wall, wondering why you’ve failed. On the other hand, with a proper set of tools, you’ll execute these strategies with a high level of efficiency and get a mindblowing number of new leads.

All of these B2B lead generation tools are powerful as standalone solutions, but if you combine them, you’ll build your own comprehensive lead-generating machine! The best part is that you won’t need to cash out too much money to receive all that value. Try them, you’ll thank us later!