5 Social Media Lead Generation Strategies for Small Businesses

The Digital Age has long been in full effect. However, it continues to evolve in so many ways. One thing is certain - social media is still popular for not just communication with friends and family, but also communication between brands and their followers.

Social media lead generation is possible for your small business. This guide will provide you with five different strategies that can be effective. It is important that you follow these consistently in order to achieve your desired results.

Before we put these to the test, let’s show you what these strategies are and how to execute on them.

1. Create Engaging Content

To begin, we need to get one thing straight - content is king. You might think that it’s just blog posts. But it’s not the only type that exists.

These days, online content exists in the form of videos, infographics, and other forms. You can create this and promote it on social media. Or you can create standalone content on social media and use it to your advantage.

The thing to remember is that you need to keep it relevant to your audience’s interest and needs. That’s where market research comes into play. You need to identify the pain points, interests, and preferences of your potential customers, and any other pertinent information.

It should be noted that your content should be engaging. Likes, comments, and shares are just as important to one another as you think. However, it’s just a step in the right direction.

It provides you with opportunities to engage with them further and turn them into paying customers. You have plenty of content opportunities to create that will bring value to your audience. This can include customer success stories, addressing common issues that you can solve with your products and services, and more.

2. Use Paid Advertising

Social media platforms like Facebook, Twitter, and Instagram have paid advertising platforms. You can be able to create ads and set it to where specific people can view it. This can include different demographics, the local area they reside in, and more.

Such paid advertising platforms are quite powerful. And they can be cost-effective compared to your regular TV, radio, and print advertising. These paid ads can be excellent lead generation tools.

For example, you can offer a survey to interested leads that may have interest in your products or services. This can be done on the platform or via a link they can follow. You should make the conversion process as simple as possible, making it easy to capture leads.

3. Consistent Posting Schedule

In order to make social media lead generation successful, being consistent with your posting will be key. You can schedule them so you can plan and automate your posts ahead of time. Because posting infrequently and irregularly can be bad for your brand.

You might be seen as unreliable or disengaging. This can also lead to missing out on leads - which is as bad as leaving money on the table. So what do you do to prevent this?

The answer is creating a content calendar. This will help you outline what to post and when it can be done. Now, doing this in particular can get very tricky.

You need to make sure the posting frequency aligns with your audience’s habits and best practices (based on your preferred platform). If you are using Twitter, frequent updates may be your best bet compared to LinkedIn.

If you are consistent, this can help keep your business top-of-mind. It can also encourage followers to engage on a regular basis. That doesn’t stop there.

You’ll want to adjust your strategy accordingly. That starts with regularly checking the analytics that your preferred platform provides. You’ll want to track the performance of every post.

Identify what pieces of content resonate best with your audience. From there, you can adjust accordingly. You should also take a look at the content that doesn’t resonate well and identify any possible issues that may have caused such low engagement.

Continuously refining your social media approach will be key. It will improve your lead generation over a period of time.

4. Collaborate With Influencers

Influencer marketing has become one of the more mainstream approaches in social media. It can be useful for any small business looking to expand their reach and generate leads. You want to collaborate with those who have a following that is relevant and engaging.

When this happens, you’ll be introduced to a brand new audience. Not only that, it can also help you build trust with potential customers. You’ll want to find influencers that are within your niche and align with your brand values and target audience.

Reach out to them when necessary. Propose a collaboration that you can mutually benefit from. What exactly can influencers do?

That depends. It can be product reviews, shoutouts, or create content that can feature your brand in a positive way.

5. Run Contests And Giveaways

If you want to generate plenty of leads for your small business, you can run contests and giveaways. This can be an excellent way to offer attractive prizes and exclusive incentives. There’s nothing quite like the excitement of adding your name to a list for a chance to win something that you’d want.

Be sure that the entry requirements are aligned with your lead generation goals. Encourage them to sign up for your email list, follow you on social media, share the contest details, and more. It should also be important to be as clear as possible regarding the rules, deadlines, and how the winners are chosen.

Let Leadarm Be Your Social Media Lead Generation Expert

LeadArm knows that social media lead generation can be challenging. That is why we offer services that will give your small business that leg up. We will put together a strategy that will bring you high-quality leads, which you can turn into devoted paying customers.

Ready to give us a go? Contact us today and we’ll discuss your lead generation goals.