What is Lead Generation in Digital Marketing

What is Lead Generation in Digital Marketing?

Digital marketing has become more reliable than ever in recent years. It’s also proven to be effective in terms of lead generation. The traditional ways of advertisement would often be a tool for lead generation, despite its broad reach by ways of television, radio, and print.

So what is lead generation in marketing? We’ll discuss it in this guide. What you might already know is that digital marketing’s version of lead generation might be proven more effective than the traditional methods. We’ll explain this and more in this guide right now.

What is Lead Generation Itself?

Lead generation is defined as the process of attracting and converting prospects into potential paying customers. The purpose here is to create some kind of interest in the products or services you are selling in your business. These leads you generate are people who fit the ideal target market based on demographics, psychographics, and other factors.

What are The Elements of Lead Generation?

The task of lead generation can be done across several different approaches. Some of them can be done organically while others can be done on a budget (i.e - ad spend). Here’s a look at what can be part of your lead generation campaign in digital marketing:

Content marketing

One thing that comes to mind is blog posts. However, content marketing actually goes beyond that. Today, it also covers videos, webinars, even infographics. The question you might be asking yourself is: which type of content will resonate with your target audience? Do they pay attention to videos or are they more of the reading type? Test accordingly and find out which form will give you the best retention rates.

Search engine optimization (SEO)

Tying it to content marketing, search engine optimization or SEO can also prove itself useful. You can choose keywords relevant to the product, service, or business itself. You can incorporate them in your blog posts or YouTube videos (if you go that route).

So when someone types in a certain keyword, they could land on your website. However, it’s important to rank highly in order to get the potential leads. For this reason, you need to choose keywords that are low in competition. For example, let’s say your business is interior decorating and you’re based in Indianapolis.

So you could choose keywords like “interior decorator in Indianapolis” or similar keywords. Long-tail keywords can also be helpful as well. This can be something like “how to decorate a living room”. Aim for keywords that signal “buyer intent” or if they’re trying to find assistance for something.

Social media marketing

In today’s digital age, social media is popular amongst many users. In fact, it’s no surprise that many people have made their next purchases - online or offline - thanks to social media posts. You can leverage the power of platforms like Facebook, Instagram, or even LinkedIn (depending on your target audience).

Whatever platform you choose, it’s important to post engaging content and also speak with your audience. At the same time, you can use the ad platforms if you want to take a paid traffic approach. What makes these ad platforms great is that you can set the ad using certain data points like demographics, location, and more.

So let’s say your ad is aimed at males who are 35-44 and you’re selling golf gear. Those who fit the demographic profile will be able to see the ad. No one outside of the conditions you set will see it however.

Email marketing

Email has been around for a long time. Needless to say, it’s not going away anytime soon. So it can still be one of the most effective lead generation tools in digital marketing. However, you need a list of subscribers.

To do this, you need to offer them a “freebie” in exchange for their email address. This can be something that can address a small problem quickly. Or it can be something like a discount code. It’s got to be valuable enough to the point where they can fork over their email address.

Once subscribed, you can send them emails on a regular basis. It can be daily, every other day, or weekly. The goal here is to warm them up to the point where they become your devoted buyers. Some may take more time than others to get to that point so don’t give up hope.

You can send emails that can direct them to a product or service page. Or it can be free content. Mix it up a bit if you need to. However, it is crucial to make sure you leave a call to action so they know exactly what to do.

What is B2B Lead Generation?

This type of lead generation pertains to a business generating leads who are other businesses. You may have products or services that are aimed at business owners. These can range from computer solutions to cleaning - or whichever else you offer. Your target audience will be not just the owners, but also C-Level executives, managers, and other relevant roles where decision making is required.

This is different from business to consumer or B2C. Examples of those include most of your standard eCommerce businesses that sell various items like Amazon and the like. For B2B lead generation, aim for marketing campaigns and content marketing on Linkedin since you may have a better chance of landing leads on there than any other social media platform.

LeadArm is your Tool for Lead Generation in Digital Marketing

If you are looking for a tool to keep track of your lead generation campaigns in digital marketing, LeadArm is what you want. You get the stats in real-time right in front of you. No more guessing games and no more worrying about whether something is working or not.

You’ll have the data handy so you can decide which campaign needs adjusting and which ones can be doubled down because they work. Don’t wait - contact LeadArm today and we’ll be happy to help you with your lead generation needs.