What Are Some Effective Lead Generation Email Templates?

Email marketing is one of the most effective tools out there for businesses. In the digital world, it’s never been easier to connect with and nurture your subscribers - especially with a form of communication that’s been around for a long time. You have plenty of subscribers who follow your brand and want to support you beyond just anticipating that next email.

So why not use email to your advantage for lead generation? Another question to ask is: what are some effective lead-generation email templates that you can use? In this guide, we’ll show you a few examples.

In addition, you must customize these to fit your own business message. Don’t copy them word-for-word and make it sound robotic and salesy. Let’s get started down below.

Personalized Outreach

If there is one trick to writing effective lead-generation emails, personalizing them will be a good option. Tailoring it to your target audience is obviously essential. But you can make it even better when it’s addressed to the recipient by name.

It will make the connection easier along with an increased likelihood of the email being read. As a rule of thumb, we recommend that you use the name only once in the email copy. You can get away with mentioning it in the subject line as well. Any more than that, it may seem a little salesy (going by experience here).

Here’s an idea to work with:

(Hi, Hello, Hey, etc.) [Subscriber’s Name]

[Your message here]

You don’t have to include “hello” or similar words before the subscriber’s name if you don’t want to. Don’t forget to write the email body copy that is in accordance with the message you send out, whether it’s promoting a new product, providing an up-to-date story on what’s going on with your business, or whatever else that may be of interest.

Value-oriented Content

Lead generation content should focus on providing value. One thing you’ll want to do is offer a piece of content that can be useful for your subscribers to look over. This will be a lot better than blatantly selling a product or service.

Want an idea of how this works? Let’s say for instance you’re a real estate agent who sells homes. And you want to give prospective buyers a “virtual tour” of a home they may be interested in. Here’s an example of an email to go with:

“Hey Bob,

Recently, I was able to put this 4-bedroom, 2-bathroom house on the list of homes for sale. The place looks fantastic from the inside and out. If you’re looking for a little more space for your growing family and this might be of interest to you, check out this video tour of the home. 

You might love how spacious the living room is too. Imagine all the fun activities you and your family can have there. Check it out and see if it’s something you may be interested in later on.

Signed,

Johnny Homeseller”

Get the idea here. You can include a bit of a background story with what made you create the value-oriented content. From there, the content will do the work and end it with a call to action such as buying the product or service you’re selling.

Word of advice, you want to be mindful that the content addresses a certain need your target audience might have. Touch on the problems they may be facing. Then offer a solution that solves it like a product or service you sell.

Clear Call-to-Action (CTA)

A lead generation email must always end with this element. The goal here is to get your subscribers to take the necessary action (hence the name). This can be to download something, view a piece of content, or purchase a product or service. Here’s an example that eCommerce stores can use for first-time subscribers:

“As our thanks for signing up for our email list, we have a special offer for you. You can get 25 percent off your first order. Want the coupon?

All you have to do is click the link here and it’s yours.”

Get the idea. It’s short, sweet, and to the point. You can also play around with different variations when creating different CTAs. It’s important to make sure you never lose sight of the important goal behind it.

Urgency and scarcity

It’s always a good idea to incorporate urgency and scarcity in your emails. But don’t overdo it as it will come off as salesy. Here’s the thing: fear of missing out (or FOMO) is common.

Especially for those who want to purchase an exclusive item or service. When it comes to urgency and scarcity, there are plenty of ways to approach this. One of the things to be mindful of is the timing. 

For example, let’s say a subscriber has 24 hours left before purchasing a product at a special price. Here’s how an email would look like:

“Hey Bob,

There’s 24 hours left to go before you purchase (item name) at this special and soon never to be seen again discounted price. After that, it will be too late and you will have to pay more. This is your chance to get it before two things happen: one, we run out or two, the price increases.”

See what we did here. The key here is to not apply too much pressure to where they say “nah, I’m good”. If they want something and have been on the fence, this type of email may work to your advantage.

With Leadarm You Can Keep Track Of Your Lead Generation Email Numbers

LeadArm is the tool you need to ensure you keep track of your lead-generation campaigns. Especially if you are using email as part of the process to get leads that may eventually become paying customers. Nurture your subscribers accordingly.

You’ll never know if and when some of them become rabid buyers. Let LeadArm be the go-to tool for your lead generation needs. Contact us today and we’ll get started.