What Is A Great Way To Generate Leads For Insurance Agents

The insurance industry is competitive. Especially when it comes to agencies jockeying for new clients. Yes, the need for insurance - depending on the type - is always steady.

The reason for this is they need protection for the things that can go wrong. Or it may be used for the purpose of addressing specific needs such as health care or even life insurance for when a loved one dies. As such, generating more leads will be possible.

This guide will discuss tips regarding lead generation for insurance agents. Once you’ve read through this guide, you should have some good ideas on how to stand out in a very competitive industry. Let’s take a look now at what you need to know.

What Makes Lead Generation For Insurance Agents Challenging?

For years, insurance agents have relied on traditional methods like cold calling and going door-to-door. These practices may have worked in the pre-digital era. However, they have become less effective over the years.

The reason is that more people are becoming more tech-savvy. On top of that, they also perform due diligence online before making such decisions. For this reason, insurance agents should embrace the digital age and utilize its power.

These days, it’s important to tailor your lead generation needs according to certain factors such as keyword searches and user behaviors. With this in mind, knowing some of the lead generation ideas will help you out in the long run.

Harness The Power Of Content Marketing

Content marketing can be excellent for those interested in acquiring insurance clients. You can create something like SEO content that is tied to a specific keyword your prospective clients are searching for. If you are ranked high on the Google rankings, there’s a good chance you’ll have a steady flow of traffic.

As for the content you create, it needs to be relevant with your audience. You also want to be as valuable as possible since you’re looking to solve a problem. Demonstrate the value of what you’re selling in your content pieces and help paint the picture in your prospective client’s mind.

You can utilize content marketing as a way to build your authority and credibility with your audience. As a go-to person in your field, you’ll be seen as more trustworthy. Explain different types of insurance you offer, tips for choosing the right coverage, and even explaining different terms.

If you’re selling specific types of life insurance, discuss the benefits, the issues where such insurance can solve, and other relevant pieces of information. The more in-depth you go, the better.

Utilize SEO Strategies

SEO is one of the best ways to generate traffic to your website. As an insurance agent, having a digital presence is just as important compared to other businesses. You can use SEO to increase your visibility - especially with your content on Google.

You can create content around different types of keywords. If your intended customers reside in a local area, you can add relevant keywords. For example, you can type in “auto insurance nashville tn” or something similar.

If you live in an area where there’s multiple zip codes, include them in keywords as well. Either way, locally focused keywords will provide you leads from and around your local area. Plus, they are laser focused leads because they reside near you, not farther away.

Find relevant keywords for your content such as the type of insurance you sell or even dangers that people need to prepare for (and what their insurance covers). Make sure the keywords are not highly competitive. To do this, check out sites like Google Keyword Planner and similar sites to choose one based on the level of competition.

The lower the competition level, the better. As a rule, generic keywords may be high in competition while long tail keywords will be less than competitive, giving you the better advantage.

Don’t Forget Social Media Too

Yes, social media can be a useful tool for those in social media. Especially if you use it to engage with prospective leads. LinkedIn, Facebook, and Twitter are just a few social media platforms an insurance agent can use.

One of the great things about these platforms is that they have paid ad features. You can create an ad, adjust it accordingly to information that matches your demographics, and then publish it. The visibility will be only for those who meet a specific criteria, meaning not everyone will see your ad.

For example, if you have an ad for auto insurance and the ad target audience is Males 18-35 living in Nashville, TN, that bought new vehicles, then those who meet that criteria will see it. You can make the targeting specific and narrow enough to generate the high quality leads you want. A broad reach can make lead generation difficult - so be mindful of how you set the ad criteria. You don’t want anyone or everyone seeing the ad.

The reason is not everyone's target audience. You want the ad to reach out to those who may have vested interest in insurance of a certain type. If someone buys a home, they might see ads for homeowner’s insurance.

Social media can be useful for answering questions, even sharing your content. If people are engaging with your posts, it’s important to be as responsive as possible. Be human, not a robot.

Be knowledgeable and valuable when it comes to providing answers. Help others who need it when it comes to their insurance concerns, which policy they’re looking for, and more.

Make Leadarm Your Best Lead Gen Tool

LeadArm knows that lead generation can be a challenge. Whether it’s competitive industries like insurance or something else, we’ve got you covered. You can monitor your lead generations in real-time so you know what’s working and what could be adjusted.

Having all that information at your fingertips can really make things convenient. Learn about what LeadArm can do for your lead generation for insurance agents today.