What is The Difference Between Marketing Automation and Lead Generation Software?

Every business wants to put together the perfect marketing model that will help them get leads. When the leads come, the next stage is converting them into paying customers. Business owners often hear the term marketing automation and lead generation software.

But there’s the thing: lead generation and marketing automation are not the same thing. We’ll go further into this statement throughout this guide. You will learn about the major differences between the two, despite the fact that they can be beneficial for your business.

If you are looking to generate leads for your business, this is the guide to read. Let’s dive right in and get started.

Marketing Automation and what it does

Marketing automation is considered one of the best strategies that utilizes software for the purpose of automating your marketing strategy and processes. This includes automating any repetitive tasks such as sending emails to subscribers on your list or even posting social media content that is created ahead of time.

The intent and purpose of market automation is to not only generate leads, but also nurture them in a personalized way. You can automate your marketing and still be able to turn leads into paying customers. Here are some benefits to be aware of when using lead generation and marketing automation tools:

Workflow Automations

Of course, automation tools are known for this major task. You will be able to create and execute workflows based on your marketing strategy. You will pre-defined and plan what will need to be done throughout the entire workflow.

For example, if a new user subscribes to a newsletter, this can trigger an event. Specifically, they will receive automated emails almost at the same time every day. So if you program an automation where your subscribers receive their emails at 7AM EST, they will get it at that time regardless of where they are in the world.

Personalization

This element of marketing will make your messaging more personal for your subscribers. It can be based on their communication with the help of user data, preferences, and behaviors. Analysis of these customer interactions can help automation platforms be able to deliver content to a target audience along with recommendations and promotions.

Let’s say a customer is interested in a certain item. They may receive emails or marketing messages about it and even similar items that customers have purchased. The same applies when they have already bought said item.

Amazon is one example of using this. They know you browsed or even purchased a product. From there, they can send you regular emails on similar products (i.e - “People also bought”).

Lead Scoring and Segmentation

Lead scoring and segmentation is based on the engagement levels and readiness of a client in terms of making a purchase. An automation software can allow you to prioritize leads that are considered high value while working on a strategy that will turn them into buyers - even with less resources used.

Lead Generation Software: How it all works

Now, we’ll turn our attention to lead generation software. Specifically, we’ll explain some of the common elements of how they work in order to help you execute your overall marketing strategy. Let’s take a look now at what a lead generation software may feature:

Forms and Landing Pages

Lead generation software can have tools that will allow you to create forms and landing pages. Specifically, they can be used to collect information including name, email address, phone number, or any pertinent information you may need. This information will be on file and used for customer service and marketing purposes.

Landing pages are designed for visitors to take a specific action. Most of the time this will include signing up for an email list or even requesting more information for shipping purposes. Either way, the purpose is simple - to collect leads who may be interested in other products and services.

Database Management

Lead generation can be more efficient with the use of databases that are organized and accessible. Software for lead generation can excel in managing data while keeping track of the sales process between each interested customer. This includes where they stand in terms of their “buying readiness” or whether they need more time to learn more about the product or service they’re interested in.

Multi-channel Integration

Lead generation software can integrate with a number of channels for the purpose of maximizing their reach and engagement. This includes social media platforms and email campaign software they use for lead nurturing. Thus, it is possible to utilize their marketing strategy across multiple channels and can set it up to where they can be able to reach their subscribers, social media followers, and more.

What Is Something That Marketing Automation And Lead Generation Software Share?

One thing that both marketing automation and lead generation software have in common is the ability to keep track of analytics while providing you with the necessary reports. This will give you a look at the data that can help you make certain decisions based on your marketing strategy.

It will also give you a glimpse at the amount of leads you have and which ones can be converted into paying customers. Nevertheless, having access to these numbers in real-time will be helpful in what you can do for your next marketing campaign - whether it’s for an upcoming special or holiday shopping season.

Leadarm Is Your Best Friend When It Comes To Lead Generation

Lead generation and marketing automation are both great for business. If you want to keep track of things all in one place, LeadArm could be the tool for you. Whatever your business is and whatever marketing campaign you’re running, it’s nice to have a tool that has all the data right at your fingertips.

LeadArm is the go-to tool to help you adjust, execute, and double down on your marketing strategy. And that can be the key to your business success. Check out LeadArm today and see what it can do for you.