The Best Marketing Intelligence Tools For B2B Businesses

Marketers who are seeing a lot of success promoting their B2B businesses are using a plethora of powerful tools that provide them with the edge over competitors. More importantly, these platforms are helping them discover new opportunities and create more effective business strategies. 

When we talked about crafting a perfect B2B marketing strategy, we mentioned how crucial it is to keep track of your competition to find new ways of reaching your target audience. 

This process can be significantly streamlined and energized by using marketing intelligence tools. For example, they allow you to track and monitor your competitors and gain insight into their website traffic, social media, email content, and pretty much anything else. 

If you want to take your business to the next level now, try using some of the marketing intelligence tools described in this article.

1. Follow

This is a competitor monitoring tool that makes it easy to receive insights on any website in order to make better business decisions. 

With Follow, you can complete an analysis of your competitor’s website and receive a peek into their SEO practices, display advertising, demographics, and even affiliate marketing.

The price: A free plan is available. However, it offers limited data and only 50 monthly lookups.There are multiple paid plans which offer extended capabilities, and they range from $37 per month to $297 per month. 

2. Quantcast Measure

This is one of the most useful marketing intelligence tools for analyzing competitor traffic. Quantcast allows you to leverage data mining to receive a full breakdown of your competitor's audience demographic, as well as their geographic profiles. 

For instance, you can learn details about their interests, brand preferences, shopping habits, along with a breakdown of demographics such as gender, age, education, and so on. 

The price: The basic version of Quantcast Measure is free, but if you want more features, you’ll have to contact the company directly to learn more about enterprise pricing.

3. Fanpage Karma

Social media is a growing focus for many B2B businesses, and as such, using a social media intelligence tool like Fanpage Karma is pretty convenient. It lets you analyze your own social media profiles, as well as those belonging to your competitors.

For example, you can analyze their presence on all major social media platforms and stay up to date with their social strategies.

Additionally, you can use it to manage all customer conversions.

The price: The free plan allows you to track one page and provides a basic dashboard and alerts with weekly reports. To unlock the ability to analyze all social media platforms and more advanced features, you’ll have to purchase the silver plan, which will run you $199 a month.

4. Visualping

One of the game-changers in the realm of B2B marketing intelligence tools is the ability to monitor changes competitors make to their sites. By using Visualping, one such tool, you can stay on top of what your competitors are doing at all times.

You can monitor changes on the home page of their website, pricing, new content, etc. You can also track the changes on their social media profiles, which is a huge bonus.

The great thing about this particular tool is that it tracks both text and visual changes and sends you a notification every time the site you’re tracking is updated. That way, you eliminate a lot of back and forth while doing competitor analysis.

The price: Visualping offers a free plan which provides you with 5k website checks per month.  Paid plans start at $50 per month which basically give you more website checks.

5. Whatruns

Some marketing intelligence tools are deceptively simple, yet hide a lot of power under the hood. Whatruns is a straightforward browser add-on that reveals the technology your competitors are using.

It lets you choose a website to uncover everything that powers it. You can see the web apps your competitors are using, CDN their website is hosted on, and even the tools they use to track their visitors, among other things.

As a plus, you can stay in the loop and get notified whenever they stop or start using a technology - pretty neat, if you ask us.

The price: Whatruns is completely free so considering its features, you have nothing to lose by installing this extension.

6. Mediatoolkit

Getting a notification every time you or your ‘’arch nemesis’’ get mentioned online in real time would be pretty useful, right? Well, Mediatoolkit does just that as it allows you to monitor mentions of your competitor's brand!

You can track everything from online articles and hashtags to social media comments.

The price: There is a free trial so you can do a quick test run. The cheapest paid option will cost you around $145 a month.

7. Rank Signals

Improving your SEO is a neverending quest, to put it lightly. Thankfully, with SEO, you don’t have to reinvent the wheel as you can simply check out the wheel of your competitor. Rank Signals is one of the most useful marketing intelligence tools for B2B as it allows you to reveal the backlinks and traffic sources of your competitors. 

You can also use this tool to spy on your competition’s social media metrics across different platforms.

The price: Rank Signals is completely free.

8. iSpionage 

The final entry on our list of the best marketing intelligence tools is reserved for iSpionage, a tool that feels dirty to use as it allows you to uncover the conversion strategy of your competitors.

Still, everything is fair game in war and digital marketing - iSpionage simply provides you access to the most profitable keywords faster. How?

Well, you can use it to see your competition’s list of PPC keywords and learn how much they are spending on ads. You can then use this data to increase your conversion rates and drive targeted traffic to your website. 

The price: This espionage tool can be used by businesses of all sizes and the pricing reflects that. The starter plan is $59 per month while more advanced plans give you more of everything and will run you upwards of $299.

Eyes on The Prize

Smart marketers are aware of just how cutthroat the B2B world can be. This is why they leverage data at every step of the way and keep track of their competitors to discover opportunities for business growth.

With so many marketing intelligence tools available, you can reveal entire marketing strategies in a short time and use those insights to inform your marketing efforts.

The best thing is, all of the tools we described are relatively inexpensive (especially when you consider the potential return on investment) so you can use them in conjunction with one another to build your intelligence superweapon.