Lead Generation - Which One Is Better: LeadLander, LeadzGen or LeadForensics?

There are all kinds of tools that prove itself useful in lead generation. The challenge is finding one that fits your needs. This guide will go over three of these tools that we’ll look at - LeadLander, LeadzGen, and LeadForensics.

We’ll go over some of the top features for each along with the pros and cons. It may be a good idea to hold off on making any decisions until you know for sure it will fit your lead generation goals. Let’s get started with everything you need to know about these three apps now.

LeadLander

To begin, let’s take a look at LeadLander. One of its main features is monitoring your website’s analytics and makes it easier for you to move leads through the sales process. It has the ability to integrate with all kinds of different platforms and softwares including SalesForce, Slack, and many other tools that are typically instrumental to the sales process.

This is a tool that is more aimed towards B2B clients. So if your business focuses on that, LeadLander could be your best option. In terms of pricing, you get a monthly plan priced at $89 per month (or $900 for the entire year).

This plan is a fit for small businesses that will get up to 100 leads per month along with 12 months of stored data among many features. There is an unlimited plan that is available, but you will need to contact them for more information about pricing and what you’ll get.

Many customers have been happy with LeadLander due to its easy customization and its excellent customer support team. One user stated that the support team does an excellent job in educating customers on how to use the tools - especially for those who have little to no marketing knowledge.

One of the glaring issues is that the app’s tracking functionality won’t allow you to see which individual lead is looking at your website in real time. Some users have even complained about getting the wrong information that may redirect them to the wrong website.

Other than that, there have been no major issues with the app. 

LeadzGen

Next, let’s take a look at LeadzGen. Not a lot of information can be found about this app anywhere else online. So we’ll do our best to include what we can in this guide. From what we’re able to gather, this program is cloud-based that will identify your website visitors and turn them into qualified leads for your business.

The issue we ran into is that the website linked to the software is no longer available. This might mean that it may no longer be in service. That’s a real bummer for anyone trying to look for decent software that will keep the data of their leads all in one place.

So, unfortunately, this is where we’ll end our discussion about LeadzGen. So no pricing information, pros and cons, or anything sadly. Other than the fact that there is one major con: it no longer exists.

LeadForensics

Thankfully, this final app we’ll be looking at is still functional. LeadForensics may be one of the more robust lead generation tools on the market today. In fact, its notable users include Travelers, Barclays, Karcher and various companies - small, medium, and large.

This claims to be the world’s #1 B2B website visitor identification software. Meaning it can ID your visitors and work to collect any information that can turn them into leads. Of course, you want something that’s like that, right?

Here’s a look at what LeadForensics offers. Not only will it turn your visitors into potential leads, it can also give you information to help you find the relevant decision-makers. For example, lets say your leads are for an industry you’re familiar with such as finance.

You’ll have the names, contact information, Linkedin, and other relevant data of the decision makers of companies in this industry. From there, you can be able to utilize the information your leads leave behind so you can follow up with them.

LeadForensics goes a little deeper in terms of insights. They will take into account what the visitor searched for, how many times they have visited your site, how long they’ve been on your site, and how far along the buyer consideration stage they may be at. Nevertheless, it’s always a good idea to have something that will be right at your fingertips.

The more you know about your leads, the better. So if you have some that have been on your site more than once, it may be a good idea to reach out to them. Because if that isn’t a possible indicator of interest, we don’t know what is.

Unlike some plans that have the pricing up front, LeadForensics will operate on a model based on how much traffic is being generated to your website. So instead, they give you a chance to try it out before you buy it.

Keep in mind you may pay less or more compared to other users. So it would make sense as to why they didn’t include a fixed price for the packages. Speaking of which, they offer two separate plans.

The first is your “Essential Plan”, which features information of business viewing your website along with getting their information. You’ll also be able to identify keywords that brought them to your website in the first place.

The other plan is the Automate plan which includes everything in Essential plus a few additional features.

So on paper, LeadForensics may be the better option for a business of your size. Then again, the more traffic that comes to your site, the more you pay. So the one major con is the guesswork regarding how much you’ll pay.

Make Leadarm A Reliable Choice For You

LeadArm is a lead generation tool that will help you monitor your data in real time. It will also make things easier for when you want to convert leads into paying customers. If you want to give LeadArm a try, contact us today and we’ll help get you set up.