5 Strategies For Organic Lead Generation For Your Small Business

A small business in the digital age can get leads quite easily these days. Yet, it doesn’t mean that organic lead generation is out of the question either. You might utilize paid advertising as it can prove itself to be effective.

At the same time, you can get excellent results organically. The best part is that you don’t need to spend a dime on it. This guide will go over five strategies you can follow for organic lead generation.

Follow this guide and you might have some ideas on what to do for your next marketing campaign. Let’s get started with the list right now.

1. Create Valuable and Relevant Content

To start, let’s talk about content marketing. It is the cornerstone of any marketing strategy - whether it’s organic lead generation or another goal you want to achieve. After all, content is king.

The goal here is to drive traffic to your website. It will also help convert leads into customers that come through your door. Generating content gives you the ability to position yourself as an authority in your industry.

Small business owners in their local area can be the go-to place for their industry based on their knowledge and expertise. This will be your time to shine whenever you want to publish blog posts, videos, infographics, or any kind of content.

The important thing to remember is your content needs to provide solutions, insights, or any other information that will be useful to your lead-generation efforts. As long as you are publishing content on a regular basis, you will certainly get eyes on it.

It also helps to engage with those who leave comments as well. Start conversations, build those relationships, and you too can see a possible lifelong customer that will support your business.

2. Leverage Social Media Engagement

Staying on topic with building relationships, social media is the perfect place to get it done. The other is face-to-face interactions itself. But you won’t be seeing your customers every day.

So you use social media as a way to keep the relationship nurtured. Engage with them by sharing a mix of different types of content. This includes promotional content, educational materials, or even exclusive behind-the-scenes looks at what’s going on in your business.

Be sure to encourage your followers to share your content. Especially with their friends and family in the local area. Sharing social media posts just might be one of the newer versions of “word of mouth referrals”.

It’s important to use social media strategically. This will ensure that your reach is amplified. Please remember that the primary focus is building relationships - meaning making sales is secondary.

As long as you build these relationships over time, they become your customers and even your brand advocates. Your most satisfied customers just might be your best spokesperson. Think about that for a moment.

3. Optimize Your Website With SEO

Though paid traffic is one option to leverage online, it’s also possible to get organic traffic as well. How exactly? Enter Search Engine Optimization (or SEO).

You can optimize your business website with keywords that your target audience will plug into a search engine. It’s even better if you use local-based keywords. For example, let’s say you are a flower shop in Boston.

You can use the keyword “flower shops in Boston” or “flower shops in Boston, MA”. If you live in a suburb of a metropolitan city, you can include the name of the suburb or the zip code. There are plenty of different variations to work with.

Now, if your business is located in a small area, chances are you’ll have more visibility. And you might even rank higher compared to your competitors - even if they are miles away. Incorporate these keywords naturally into your content when and where necessary.

Remember to update your website with fresh content on a regular basis. This will ensure that your SEO strategy will be more effective.

4. Leverage Email Marketing

One of the best organic lead generation tools that you can use is email marketing. This method has been used for a long time and proves itself to be an effective tool even today. You can use this to nurture leads and build long lasting relationships.

Building a subscriber list can be a challenge. But it can be done by way of your website, social media, and other relevant touchpoints. You can send emails on a regular basis that provides some kind of value to your customers.

You can also use it to offer exclusive discounts, updates on your business, and much more. Imagine having customers on your email list getting access to special deals that no one else will have because they’re not subscribers. How cool would that be, coming from a loyal customer of yours?

It’s also important to use segmentation in your emails. Meaning you categorize your subscribers so you can send emails that specifically go out to them. This increases engagement and conversion rates.

5. Network With Others in Your Industry

A solid network goes a long way. That’s why you want to collaborate with other businesses in your industry or related sectors. This can help enhance your organic lead generation efforts.

Some ways to go about doing this is to do joint promotions, cross-promotions, or even co-hosting events. Be sure to build your network with those in your industry and your local community. It can lead to referrals, partnerships, and so much more.

Contact LeadArm for Your Lead Generation Needs

At LeadArm, we know that organic lead generation is possible. You might need a strategy and more to make sure everything goes well. We have helped small businesses generate the leads that turn into paying customers.

If you are a local business owner and want a boost in leads and more paying customers, we’re here to help. All you need to do is reach out to us and we’ll talk about your current situation. Contact us today and let’s get you on the right path to more leads.